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Abou Us

Founded in 1999 by Mdm Lee Phaik Hwa, SIM Education Group is a trusted education brand in Malaysia with over 100 centres nationwide. We offer comprehensive preschool, tuition, and daycare services designed to nurture confident, capable, and creative learners. Beyond core education services, we also provide educational publishing and digital learning solutions, forming a complete and dynamic education ecosystem.

With over 25 years of experience, we combine structured, joyful learning with a strong focus on both academic (IQ) and emotional (EQ) development. Our programmes align with KSSR and international standards, supported by trained educators and digital tools like MyMurid.com, ensuring every child receives a quality, future-ready education. We also integrate EdTech, STEAM Programmes, and Character Education programmes to develop well-rounded students equipped for the challenges of a rapidly evolving world.

Our Vision
Seeding the IQ & EQ mindset in 1 million students across Asia annually through high-quality education and technology.
Our Mission
At SIM Education Group, our mission is to empower every learner, educator, and partner through high-quality education, innovation, and a heart for growth.
For Employees
Build a platform that empowers the team to perform.
For Employers
Build a globally recognized Malaysia brand.
For Students
Seeding the IQ & EQ mindset in students, turning learning into a joyful journey of personal growth.
For Parents
Deliver high value in education, ensuring both high quality and affordability.